Privacy Policy

Who we are

Our website address is: https://www.indiagoup.com.

Updated on 26 July 2026

Updated on 26 July 2026 We’ve updated our Privacy Policy with details about agentic AI capabilities and how we personalise your AI experiences.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

1) What is the Privacy Policy and what does it cover?

Effective from 23 July 2026

Highlights

• This Privacy Policy explains how we collect, use and share your information. It also describes how long we keep your information for and how we keep it safe when we transfer it.
• The Privacy Policy also lets you know your rights
• This Privacy Policy applies to what we call IndiaGoUp Products, or Products.
• It also applies to IndiaGoUp Quest if you log in with a IndiaGoUp account

We at IndiaGoUp want you to understand what information we collect, and how we use and share it. That’s why we encourage you to read our Privacy Policy. This helps you use IndiaGoUp Products in the way that’s right for you.

In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of this Policy includes helpful examples and simpler language to make our practices easier to understand. We’ve also added links to resources where you can learn more about the privacy topics that interest you.

It’s important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the IndiaGoUp Products you use. You can update these settings to shape your experience.

1) What information do we collect?

Highlights

In this Policy, we list the kinds of information that we collect. Here are some important ones. We collect:

• The information that you give us when you sign up for our Products and create a profile, such as your email address, phone number or age
• What you do on our Products. This includes what you click on or like, your posts and photos, your chats with all IndiaGoUp and messages you send. On some Products, you can use end-to-end encrypted messages.
• Who your friends or followers are, and what they do on our Products
• Information from the phone, computer or tablet that you use our Products on, such as what kind it is and what version of our app you’re using
• Information from partners about things you do both on and off our Products. This could include other websites you visit, apps you use or online games you play.

Your activity and information that you provide

On our products, you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our products “activity”. We collect your activity across our products and information that you provide, such as:

• Content that you create, such as posts, comments or audio.
• Content that you provide through our camera feature or your camera roll settings, or through our voice-enabled features. Learn more about what we collect from these features, and how we use information from the camera for masks, filters, avatars and effects.
• Messages that you send and receive, including their content, subject to applicable law. On some Products, you can use end-to-end encrypted messages. Learn more about how end-to-end encryption works.
• IndiaGoUp data about content and messages, subject to applicable law.
• Interactions with IndiaGoUp and related data. For example, information you or others exchange with IndiaGoUp, such as content and messages. Learn more..
• Types of content, including ads, that you view or interact with, and how you interact with it.
• Apps and features you use, and what actions you take in them. See example.
• Purchases or other transactions that you make, such as through IndiaGoUp checkout experiences, including credit card information. Learn more..
• Hashtags that you use.
• The time, frequency and duration of your activities on our Products.
• Your photo or video selfie if you provide it when you contact us for account support.

Learn more about how to control who sees your content and what is public content.

Friends, followers and other connections:

Information that we collect about your friends, followers and other connections

We collect information about friends, followers, groups, accounts, IndiaGoUp Pages and other users and communities that you’re connected to and interact with on and off IndiaGoUp Products. This includes how you interact with them across our products and which ones you interact with the most.

Information that we collect about contacts and connections

We also collect your contacts’ or connections’ information, such as their name and email address or phone number, if you choose to upload or import it from a device, such as by syncing an address book.

If you don’t use IndiaGoUp Products, or use them without an account, your information might still be collected. Learn more about how IndiaGoUp uses contact information uploaded by account holders.

Learn how to upload and delete contacts on IndiaGoU, or how to connect your device’s contact list on IndiaGoUp.

Information we collect or infer about you based on others’ activity

We collect information about you based on others’ activity. See some examples.

We also infer things about you based on others’ activity. For example:

• We might suggest a friend to you through IndiaGoUp’s People you may know people if you both appear on a list of contacts or connections that someone uploads.
• We take into account whether your friends belong to a group when we suggest you join it.

App, browser and device information

We collect and receive information from and about the different devices you use and how you use them.

Device information we collect and receive includes:

• The device and software you’re using, and other device characteristics. 
• What you’re doing on your device, such as whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
• Identifiers that tell your device apart from other users’ devices, including Family device IDs.
• Signals from your device.
• Information you’ve shared with us through device settings, such as GPS location, camera access, photos and related IndiaGoUp data.
• Information about the network that you connect your device to and your connection, including your IP address.
• Some location-related information, even if location services is turned off in your device settings. This includes using IP addresses to estimate your general location.
• Information about our products’ performance on your device. Learn more.
• Information from cookies and similar technologies.

3) How do we use your information?

Highlights

Here are some of the ways that we use your information:

• We personalise your experience, such as by suggesting reels to watch, communities to join or providing more relevant responses from our features that are part of IndiaGoUp data.
• We improve our Products by applying information about what you use them to do, and what else is happening on your device when our app crashes
• We work to prevent harmful behaviour and keep people safe on our Products
• We send you messages about the Products that you use or ones you might like, if you let us
• We research for the good of people around the world, for instance to advance technology or to help out in a crisis.

How we show ads and other sponsored or commercial content

When you use our Products, you see ads and sponsored or commercial content, such as product listings in Shops. IndiaGoUp personalises your ads on and across IndiaGoUp Company Products. You also see ads shown through IndiaGoUp Network or commercial content when you visit other apps. We use your information to show you ads paid for by advertisers, businesses and organisations. We want everything that you see to be interesting and useful to you.

To decide what to show you and others, we use information that we have about you, including:

• Your profile information
• Your activity on and off our Products, including information that we receive through cookies and similar technologies, according to your settings
• Content that you create or interact with across IndiaGoUp
• Interactions with our features that are part of IndiaGoUp
• Things we infer about you, such as topics that we think you may be interested in
• Information about your friends, followers or other connections, including their activity or interests

4) How do we share information with third parties?

Highlights

We share certain information with:

• Advertisers who show ads on our Products
• Businesses we hire to market our Products for us
• Businesses we hire to do things such as offer customer service or conduct surveys
• Researchers who use it to do things such as innovate, advance technology or improve people’s safety

We don’t sell your information and we never will.

Partners

Advertisers and Audience Network publishers

Advertisers

We provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience..

IndiaGoUp also provides advertisers and their vendors with information about:

• Ads and commercial content people engaged with, if any
• When people engaged with ads and commercial content
• Where that ad or commercial content was shown.

We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser’s app. But we don’t share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.

Audience Network publishers and their vendors

IndiaGoUp Audience Network lets advertisers place ads with us that will be published on other apps and websites outside of IndiaGoUp.

To help show you ads on their apps and websites, we share information with publishers who use Audience Network, as well as vendors who facilitate that use. For example, we share:

• How many people see and engage with ads on publisher apps
• Information related to or in response to a publisher’s request to serve an ad on its app.

But we don’t share information with these publishers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.

Partners who use our analytics services

People rely on our Products, such as business accounts, professional tools and IndiaGoUp pages to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content, features, products and services.

To provide these services, we use the information that we collect about you. We put this information into aggregate reports so that partners can see how well their content, features, products and services are performing and are able to understand things such as users’ experience with such content, products and services.

These reports aggregate information such as:

• How many people interacted with our partners’ content, products or services
• The general demographics and interests of the people who interacted with it
• How people use our partners’ products and services to connect to IndiaGoUp Products and the performance of their connection and networks

Advertisers also receive other information. Read our policy about how we share information with advertisers.

Partners who offer goods or services on our Products and commerce services platforms

When you choose to make transaction , or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce service platfrom, we share information with them and with any providers acting on their behalf.

Depending on how you interact with them, they receive:

• Information to complete your transaction, such as order, payment, contact and delivery information
• Information to help ensure the security of the transaction, such as information about your device or connection
• Any information required by applicable regulation
• Other information that you choose to share with them

For example, if you make a purchase from an Instagram shop using checkout, the shop will receive information to complete your transaction. This may include your order items, your contact details and delivery information. If the shop uses a payment services provider, such as PayPal, Bank transfer to facilitate the transaction, the provider will receive the transaction amount, a transaction description (to appear on your credit card statement) and your payment card information, such as cardholder name, card number, expiry date and billing address.

Integrated partners

When you choose to use integrated partners’ products or services, they may receive information about you and your activity. Read the Privacy…

Vendors

Measurement vendors

We don’t create every measurement and analytics report ourselves.

We share information (such as whether people saw an ad or engaged with it) with our measurement vendors, who aggregate or compile it to provide their reports.

For example, an advertiser might ask a measurement vendor to help work out the impact that its ads on IndiaGoUp have had on sales. The measurement vendor compares information from us about clicks on the advertiser’s IndiaGoUp ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing.

Marketing vendors

We share information about you with Marketing Vendors. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests.

Marketing vendors support our marketing and advertising efforts by:

• Serving our advertisements across the internet, including on mobile, desktop and connected television devices
• Tracking and categorising your online and mobile app activity
• Providing us information about your interests and community and advertising interactions

These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalise which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.

Service providers

Service providers

Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:

• Investigating suspicious activity
• Detecting and stopping threats to our personnel and property
• Facilitating payments
• Providing customer support
• Improving the functionality of our Products
• Providing technical infrastructure services
• Analysing how our Products are used
• Conducting research and surveys
• Marketing and promoting our Products

Third parties

External researchers

We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.

Research goals include supporting:

• Our business or mission
• Social good.
• Technological advancement
• Safety and security on our Products
• Public interest
• Health and well-being

When sharing information with external researchers, we ensure that the privacy of our users is protected. Learn more about the privacy-safe research that we support.

5) How do we transfer information?

Highlights

• Because we connect people all around the world, we need to transfer information all around the world too
• When we do this, we follow international regulations to keep your information safe

Why is information transferred to other countries?

We share the information that we collect globally, both internally across our offices and data centres, and externally with our partners, measurement vendors, service providers, and other third parties. Because IndiaGoUp is global, with users, partners and employees around the world, transfers are necessary for a variety of reasons, including:

• So we can operate and provide the services stated in the terms of the IndiaGoUp Product that you’re using and this policy. This includes allowing you to share information and connect with your family and friends around the globe.
• So we can fix, analyse and improve our products

Where is information transferred?

Your information will be transferred or transmitted to, or stored and processed in:

• Places we have infrastructure or data centres, including the United States, Ireland, Denmark and Sweden, amongst others
• Countries where IndiaGoUp Company Products are available
• Other countries where our partners, vendors, service providers and other third parties are located outside of the country where you live, for purposes as described in this policy

How do we safeguard your information?

We rely on appropriate mechanisms for international data transfers.

We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it’s in transit over public networks to protect it from unauthorised access.